Texas A&M University – Tomorrow is a Big Day
Our team was tasked with creating a high-impact film to showcase the research and training capabilities of Texas A&M to corporate and government audiences. Initially envisioned as a traditional awareness piece, the project evolved into a dynamic, film-trailer-style highlight reel designed to capture the innovation and energy of the 2,300-acre campus. The final result was a visually stunning, engaging film that generated excitement, strengthened RELLIS’s reputation, and attracted interest from corporate and government partners, reinforcing its position as a premier hub for research, innovation, and training.
NHTSA – The Power of Absence
Raising awareness for the deadly Takata airbag recall came with a challenge: no vehicles, no accidents and no people. With most major car companies funding the campaign, the message had to be urgent yet impartial, cutting through consumer inaction without naming brands. The solution? A bold, cinematic approach centered on absence. Morgan Freeman’s voice echoing through empty spaces, a haunting metaphor for the millions ignoring recall notices. By shifting from spectacle to silence, the campaign didn’t just inform; it unsettled. The impact was immediate, generating over 18 million calls to action.
Lavazza – Comedians in Cars Getting Coffee
The greatest comedian of our time has a show about the greatest celebs in the world, driving the greatest automobiles ever made and drinking coffee. The only thing that was missing was the greatest coffee on earth. Lavazza saw this as an opportunity to align with the series and pursued a creative collaboration with Seinfeld and the show’s team. After securing the partnership, scripts were developed that captured the humor and sophistication of the show, ultimately leading to the first co-branded series in Netflix’s history. The campaign successfully elevated Lavazza’s brand presence, merging comedy, cars, and coffee in a way that resonated with a global audience.
Apple – Shot on iPhone
The initial concept of this iconic campaign was created as a collaboration between all of Media Arts Lab’s international offices. Each suggested their own images and videos, which were then selected and processed by the central team in Los Angeles and overseen by the Creative Directors. The final executions ran across the globe and won the Cannes Grand Prix and the Grand Clio. With an estimated 6.5 billion initial media impressions, the campaign has now run for over a decade and is still going strong. In its launch year Apple sold over 231 million iPhones, an increase of 62 million from the previous year.
TOYOTA LAND CRUISER – GET BACK CHALLENGE
There’s a saying: ‘If you want to go into the wild, any truck can take you. But if you want to get back, take a Land Cruiser.’ To test this out, we dropped two Land Cruisers in the middle of nowhere. One driven by double Oscar-winner Hilary Swank; the other by comedian Jimmy O. Yang. Then we followed them through snowy mountains and desert plains as they raced to see who could get back to civilization first. The episodes were streamed on OLV channels, such as National Geographic and YouTube, then spread through Instagram, TikTok and Reddit, gaining over 50m views.
TOYOTA – BE DAREFUL
Within the truck community, the Toyota Tacoma is known as the one for people who enjoy extreme pursuits. So to launch the most powerful Tacoma yet, we created a multimedia campaign that leaned into the humor and attitude of that community. It started at the 2024 Super Bowl then continued into experiential, social and PR channels, all based around the one thing you’re most interested in when things get intense: the grab handle, aka The Oh Shit Handle.